· Digital product studio ·
Your partner for AI, digital product development, design and strategy.
A digital product studio shaping the thinking behind products before translating it into design and code.
Most agencies sell hours. We sell the decision that makes those hours worth paying for.
We've spent a decade as FTR Digital — shipping products, brands, and marketing systems for streetwear labels, marketplaces, attraction parks, and SaaS founders. Our job is to shape the thinking behind a product before a single pixel or line of code is committed to it.
The positioning. The customer it's really for. The build-versus-buy call. The one feature that should ship first — and the three that shouldn't ship at all. That's the work that decides whether the next six months pay back. Design and engineering follow it, in vertical slices, production-grade from day one.
It's why a streetwear brand has trusted us through three rebuilds. Why Slovakia's biggest attraction park came online with us after they outgrown their system. Why a tradesman marketplace went from idea to live in under four months.
Code is how we prove the thinking. The thinking is what you're hiring.
· Proof of work ·
The thinking is invisible. The shipping isn't.
Steady, two-week vertical slices — production-grade from the first commit. This is what a year of working with us looks like.
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Years shipping product
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Products in production
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Industries served
A year of two-week vertical slices — every block is an increment that shipped to production, every tag a release.
Our Work
We partner with ambitious brands that are ready to move beyond fragmented visuals and shallow quick fixes -- turning their identity, website, and messaging into one focused engine for growth.
Pick a service to see what it actually includes — or jump straight to the full page.
01
Brand
Positioning, identity, and the visual system that holds it all together.
Messaging that turns a feature list into a story customers repeat back.
Guidelines your team can run with — without coming back to us.
· Stack ·
Boring, sharp tools we've shipped to production for years.
Next.js · React · TypeScript · Tailwind · Framer Motion
Node.js · tRPC · Postgres · Prisma · Redis
React Native · Expo · EAS Build · EAS Update · Sentry
OpenAI · Anthropic · LangChain · Vector DBs · RAG
How we go from a first conversation to a product in production — and stay in the room for what comes after.
01
Discover & Research
We start by understanding your business goals, customers, and the constraints that actually shape the work. Stakeholder interviews, competitor teardowns, and a hard look at the data you already have.
02
Strategy & Planning
We turn findings into a plan you can defend internally — positioning, scope, success metrics, and a roadmap that ships in vertical slices instead of one big-bang launch.
03
Design & Build
Brand, UX and engineering happen in parallel, not in waterfall. Every two weeks there's a real flow you can click through — production-grade from day one, not a Figma prototype.
04
Launch & Iterate
We ship, instrument, and stay close after launch. Analytics, experimentation and the next round of priorities — informed by what real users actually do, not what we hoped they'd do.
The stuff that usually comes up before a first call. Anything else, email us directly.
Most engagements run 8–16 weeks for a focused product, longer for retainers and platforms. We ship in two-week vertical slices so you see real flows from week two, not a Figma at week eight.