We are FTR Digital.
A digital product studio. A decade of shipping the work behind us. Founders, marketplaces, attraction parks, SaaS — same team, same standards.
The thinking comes before the pixels.
We started as a small team building products, brands and marketing systems for clients who'd outgrown the off-the-shelf stack. Streetwear labels, marketplaces, attraction parks, SaaS founders.
Over the years the work moved further upstream. Less "here are the wireframes, here's the code." More "here are the three things you should not build, here's the one that decides the year."
Same team. Same standards. The work just keeps earning its keep further from the keyboard.
Five things that decide every engagement.
The thinking is the work.
Code is how we prove it. The expensive mistakes happen before the first commit — we move that work to the front of every engagement.
Build when off-the-shelf doesn't fit. Don't when it does.
We've evaluated headless CMSes, booking systems, e-commerce platforms and analytics stacks against real client constraints. We tell clients to buy when buying wins. We build when it doesn't.
Production-grade from day one.
Sentry, structured logging, type-safe contracts, real auth and real billing — set up before the first feature ticket. Day-90 reliability cannot be retrofitted.
Vertical slices, not Figma frames.
Every two weeks there's a real flow you can click through. End-to-end. In production. Behind a flag. No big-bang launches.
We stay after launch.
Most agency relationships end the day the site goes live. The interesting questions only start there. Analytics, experimentation, the next round — we're in the room for it.
Founders before PMF. Teams who've outgrown the stack.
SaaS founders shipping a first or second product, where every decision still compounds. We help you not ship the wrong version of it.
Established SMBs who've outgrown the off-the-shelf stack — bookings, ordering, marketplaces, e-commerce — and need a custom platform that fits the business instead of forcing the business to fit the platform.
Marketing teams who need a partner who ships and instruments, not a vendor who bills hours and disappears at launch.
A decade, in numbers we'll stand behind.
8+ years
Continuous partnership with Wolfpack Clothing — three full platform rebuilds, €200K+ annual revenue running through software we built.
6 systems
Headless booking platforms we evaluated for Steam Factory before building custom. None passed the park's real rules.
< 4 months
From first conversation to public launch on Zadaj dopyt — Slovakia's only tradesman marketplace without pay-per-lead pricing.
1 SaaS
Quablo — the QR + attribution platform we needed for our own client work, now running as a live three-tier SaaS.
Ready to think together?
Tell us what you're trying to build, what you've tried already, and where it broke. We'll tell you honestly whether we're the right team for it — and what we'd do first.
Let's talk!